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Work SamplesProfessional discretion precludes discussing specific client projects, but the below response to a mock creative brief demonstrates my approach, thinking and writing style. MOCK BRIEF RESPONSEPoko Panther
Brief: Poko is a Spanish, niche manufacturer of high end, ultra trendy/performance mobile phones. Poko is very much a design-led company and compares itself to Apple. The task is to prepare a strategic response that will enable Poko to launch the Panther phone successfully in the UK.
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