It’s embarassing, actually.
I’ll write it here, seeking a modicum of peace through my confession, but the truth is: my credentials as a blogger are in serious peril, even facing outright rejection.
How did it come to this?
Back in the Day …
In 1999 I started managing my first web site, which was devoted to women’s football in the States (specifically, women’s football at the university level). Initially CollegeSoccerDaily.com was part of the Rivals network, but I left and then managed it separately until I moved to the UK in 2000 when I stopped publishing the site altogether. Read more…
Having spent the better part 10 years publishing in many digital forms, I continually enjoy watching friends and colleagues discover blogging and, in turn, delight in connecting with others online. Numerous, ubiquitous social network sites deliver simple publishing tools to whole societies, scaling what was the domain of geeks into a mass-market proposition.
Some reject blogging entirely, which is their right. But millions have taken virtual pen to paper and, consequently, prompted corporations looking for competitive advantage to investigate how to best employ this activity for profit. Read more…
Slowly, inexorably, a relentless avalanche of invasive digital marketing is crowding our professional consciousness.
Between e-mails, feeds, our Blackberries and text messages, businesses find themselves in danger of losing their voices in a market, literally, drowned in noise. To cut through this clutter, companies are turning to digital tools, such as blogs, to help make meaningful connections with customers. Read more…
We create and consume it at an incredible rate, social media is a fitting reflection of our fascination with the engorged lifestyles of 15-minute celebrities. From Big Brother to big business, we are chattering endlessly about the daily goss like never before. Social media is at the heart of this free-wheeling exchange, a digital surrogate for real-world community interactions and it includes any activity connecting people through participation and dialogue. Read more…
